A smart marketing plan in concert with online presence is central to success in the ever-changing hospitality market. In this certificate you will learn about the management of multiple distribution channels, such as online travel agencies, social media, mobile devices, and search engines.
The courses in this program will equip you to:
- Gain an understanding of multiple distribution channels.
- Make the connections between pricing, revenue, and profitability.
- Stay current and ahead of the competition with the newest, most effective ways to sell online.
- Learn how to set prices and differentiate by customer type.
Who should enroll in this certificate?
This certificate is designed for hospitality professionals working in revenue-generating roles at the property or corporate level, and marketing professionals with up to two years of online or new media marketing experience.
Accelerate your success
Start learning and see results you can put to work right away. By pursuing your Hosptiality Marketing program through eCornell, you can:
- Design your own schedule with on demand start dates
- Lifetime access to printable content and updates
- Finish in as little as 4 months with just 4-6 hrs per week of your time
- Learn and network with fellow professionals, both from your field and a variety of others