Data analytics is among today’s fastest-growing and highest-paid professions as organizations increasingly rely on data to drive strategic business decisions. Whether you are gathering data or analyzing it to make recommendations, this certificate is designed to provide functional literacy in critical business analytics.

3 COURSES
COURSE DESCRIPTION

This course is designed to move learners beyond making decisions focused solely on averages. In this course, you will develop a working familiarity with the grounding principles of data analysis. You will learn to derive the greatest benefit possible from the data available to you while ensuring that the conclusions you draw remain valid. You will apply a decision-making framework within which you'll interact with the data to achieve the best outcome.

DESIGNED FOR:
  • Any marketing manager, product manager or entrepreneur looking to gain a basic understanding of digital marketing.  Anyone who is looking to move into digital marketing or wants to have general knowledge of the role digital marketing plays in an organization.  This program is also suited for individuals who are looking to improve their ability to converse with marketing team members.

HOW IT WORKS:
  • Course Length: 2 weeks
  • Effort: 3-5 hours per week
  • Duration: 2 weeks
  • Class Size: Under 35 students
  • Format: Online, Instructor-Led
COURSE DESCRIPTION

This course will show you how to examine sample data scientifically to limit any generalizations we can make based on the data. As always, intuition and business knowledge play an important role in the process, but this course will prepare you to apply a level of scientific rigor that will lead to better results.

DESIGNED FOR:
  • Any marketing manager, product manager or entrepreneur looking to gain a basic understanding of digital marketing.  Anyone who is looking to move into digital marketing or wants to have general knowledge of the role digital marketing plays in an organization.  This program is also suited for individuals who are looking to improve their ability to converse with marketing team members.

HOW IT WORKS:
  • Course Length: 2 weeks
  • Effort: 3-5 hours per week
  • Duration: 2 weeks
  • Class Size: Under 35 students
  • Format: Online, Instructor-Led
COURSE DESCRIPTION

In this course you will learn to identify uncertainty in a business decision, and to choose variables that help reduce uncertainty. By the end of this course, you will have a robust decision model that you can use to make predictions related to your decision. Along the way, you will clarify and enhance your understanding of the factors that influence possible outcomes from the decision.

DESIGNED FOR:

Any marketing manager, product manager or entrepreneur looking to gain a basic understanding of digital marketing.  Anyone who is looking to move into digital marketing or wants to have general knowledge of the role digital marketing plays in an organization.  This program is also suited for individuals who are looking to improve their ability to converse with marketing team members.  


HOW IT WORKS:
  • Course Length: 2 weeks
  • Effort: 3-5 hours per week
  • Duration: 2 weeks
  • Class Size: Under 35 students
  • Format: Online, Instructor-Led
COURSE DESCRIPTION

You have marketing goals and you’re feeling ready to execute. Maybe you want to increase market share, retain more customers or generally broaden consumer awareness.

But how do you turn your goals into action? And how will you measure success? In this course, you will explore how to turn marketing goals into action by developing a marketing strategy and creating an enduring brand promise.

DESIGNED FOR:
  • Any marketing manager, product manager or entrepreneur looking to gain a basic understanding of digital marketing.  Anyone who is looking to move into digital marketing or wants to have general knowledge of the role digital marketing plays in an organization.  This program is also suited for individuals who are looking to improve their ability to converse with marketing team members.  

HOW IT WORKS:
  • Course Length: 2 weeks
  • Effort: 3-5 hours per week
  • Duration: 2 weeks
  • Class Size: Under 35 students
  • Format: Online, Instructor-Led
 COURSE DESCRIPTION

You want your marketing efforts to generate demand. While increased demand naturally drives business and success, it does come with specific sets of challenges.

Mitigating these challenges requires a keen understanding of demand management. In essence, demand management requires us to ask “How should we set our prices?” “How will we guarantee that our distribution partners ensure timely delivery?”

In this course, you’ll answer those questions and explore how pricing and distribution strategies can directly affect demand for your service.

DESIGNED FOR:
  • HR Managers
  • HR Directors / Supervisors

HOW IT WORKS:
  • Course Length: 2 weeks
  • Effort: 5-7 hours per week
  • Duration: 3 months
  • Class Size: Under 35 Students
  • Format: Highly interactive
 COURSE DESCRIPTION

It’s hard to overstate: A marketing strategy lives or dies in communication with the customer. And there’s a methodology to it—it is the culmination of all of the marketing research and analysis you've done.

What you say, how you say it, how often you say it, the media channels you use to distribute your message, how you respond to complaints—all of this affects customers’ experiences with your brand.

In this course, you'll take a deep dive into integrated marketing communications, or IMC. You'll explore a process-based approach to designing creative communications using a variety of methods and media. Finally, you'll examine ways to assess the performance of an IMC campaign.

DESIGNED FOR:
  • Line-level HR professionals
  • People seeking to enter the HR field
  • Global professionals from for-profits, NGOs, and government organizations

HOW IT WORKS:
  • Course Length: 2 weeks
  • Effort: 3-4 hours per week
  • Duration: 4-5 months
  • Class Size: Under 35 Students
  • Format: Highly interactive
9 COURSES
  • Aligning Employee Performance with Organizational Goals
  • Aligning Performance with Organizational Goals
  • Aligning Employee with Organizational Goals
  • Performance with Organizational Goals
  • Aligning Employee Performance with Organizational Goals
  • Aligning Employee Performance with Organizational Goals
  • Aligning Employee Performance with Organizational
  • Aligning Employee Performance with Organizational Goals
  • Aligning Employee Performance
DESIGNED FOR:
  • Line-level HR professionals
  • People seeking to enter the HR field
  • Global professionals from for-profits, NGOs, and government organizations

HOW IT WORKS:
  • Course Length: 2 weeks
  • Effort: 3-4 hours per week
  • Duration: 4-5 months
  • Class Size: Under 35 Students
  • Format: Highly interactive
9 COURSES
  • Aligning Employee Performance with Organizational Goals
  • Aligning Performance with Organizational Goals
  • Aligning Employee with Organizational Goals
  • Performance with Organizational Goals
  • Aligning Employee Performance with Organizational Goals
  • Aligning Employee Performance with Organizational Goals
  • Aligning Employee Performance with Organizational
  • Aligning Employee Performance with Organizational Goals
  • Aligning Employee Performance
DESIGNED FOR:
  • Line-level HR professionals
  • People seeking to enter the HR field
  • Global professionals from for-profits, NGOs, and government organizations

HOW IT WORKS:
  • Course Length: 2 weeks
  • Effort: 3-4 hours per week
  • Duration: 4-5 months
  • Class Size: Under 35 Students
  • Format: Highly interactive
9 COURSES
  • Aligning Employee Performance with Organizational Goals
  • Aligning Performance with Organizational Goals
  • Aligning Employee with Organizational Goals
  • Performance with Organizational Goals
  • Aligning Employee Performance with Organizational Goals
  • Aligning Employee Performance with Organizational Goals
  • Aligning Employee Performance with Organizational
  • Aligning Employee Performance with Organizational Goals
  • Aligning Employee Performance
DESIGNED FOR:
  • Line-level HR professionals
  • People seeking to enter the HR field
  • Global professionals from for-profits, NGOs, and government organizations

HOW IT WORKS:
  • Course Length: 2 weeks
  • Effort: 3-4 hours per week
  • Duration: 4-5 months
  • Class Size: Under 35 Students
  • Format: Highly interactive
9 COURSES
  • Aligning Employee Performance with Organizational Goals
  • Aligning Performance with Organizational Goals
  • Aligning Employee with Organizational Goals
  • Performance with Organizational Goals
  • Aligning Employee Performance with Organizational Goals
  • Aligning Employee Performance with Organizational Goals
  • Aligning Employee Performance with Organizational
  • Aligning Employee Performance with Organizational Goals
  • Aligning Employee Performance
DESIGNED FOR:
  • Line-level HR professionals
  • People seeking to enter the HR field
  • Global professionals from for-profits, NGOs, and government organizations

HOW IT WORKS:
  • Course Length: 2 weeks
  • Effort: 3-4 hours per week
  • Duration: 4-5 months
  • Class Size: Under 35 Students
  • Format: Highly interactive
9 COURSES
  • Aligning Employee Performance with Organizational Goals
  • Aligning Performance with Organizational Goals
  • Aligning Employee with Organizational Goals
  • Performance with Organizational Goals
  • Aligning Employee Performance with Organizational Goals
  • Aligning Employee Performance with Organizational Goals
  • Aligning Employee Performance with Organizational
  • Aligning Employee Performance with Organizational Goals
  • Aligning Employee Performance
DESIGNED FOR:
  • Line-level HR professionals
  • People seeking to enter the HR field
  • Global professionals from for-profits, NGOs, and government organizations

HOW IT WORKS:
  • Course Length: 2 weeks
  • Effort: 3-4 hours per week
  • Duration: 4-5 months
  • Class Size: Under 35 Students
  • Format: Highly interactive
9 COURSES
  • Aligning Employee Performance with Organizational Goals
  • Aligning Performance with Organizational Goals
  • Aligning Employee with Organizational Goals
  • Performance with Organizational Goals
  • Aligning Employee Performance with Organizational Goals
  • Aligning Employee Performance with Organizational Goals
  • Aligning Employee Performance with Organizational
  • Aligning Employee Performance with Organizational Goals
  • Aligning Employee Performance
DESIGNED FOR:
  • Line-level HR professionals
  • People seeking to enter the HR field
  • Global professionals from for-profits, NGOs, and government organizations

HOW IT WORKS:
  • Course Length: 2 weeks
  • Effort: 3-4 hours per week
  • Duration: 4-5 months
  • Class Size: Under 35 Students
  • Format: Highly interactive
9 COURSES
  • Aligning Employee Performance with Organizational Goals
  • Aligning Performance with Organizational Goals
  • Aligning Employee with Organizational Goals
  • Performance with Organizational Goals
  • Aligning Employee Performance with Organizational Goals
  • Aligning Employee Performance with Organizational Goals
  • Aligning Employee Performance with Organizational
  • Aligning Employee Performance with Organizational Goals
  • Aligning Employee Performance
DESIGNED FOR:
  • Line-level HR professionals
  • People seeking to enter the HR field
  • Global professionals from for-profits, NGOs, and government organizations

HOW IT WORKS:
  • Course Length: 2 weeks
  • Effort: 3-4 hours per week
  • Duration: 4-5 months
  • Class Size: Under 35 Students
  • Format: Highly interactive
9 COURSES
  • Aligning Employee Performance with Organizational Goals
  • Aligning Performance with Organizational Goals
  • Aligning Employee with Organizational Goals
  • Performance with Organizational Goals
  • Aligning Employee Performance with Organizational Goals
  • Aligning Employee Performance with Organizational Goals
  • Aligning Employee Performance with Organizational
  • Aligning Employee Performance with Organizational Goals
  • Aligning Employee Performance
DESIGNED FOR:
  • Line-level HR professionals
  • People seeking to enter the HR field
  • Global professionals from for-profits, NGOs, and government organizations

HOW IT WORKS:
  • Course Length: 2 weeks
  • Effort: 3-4 hours per week
  • Duration: 4-5 months
  • Class Size: Under 35 Students
  • Format: Highly interactive
9 COURSES
  • Aligning Employee Performance with Organizational Goals
  • Aligning Performance with Organizational Goals
  • Aligning Employee with Organizational Goals
  • Performance with Organizational Goals
  • Aligning Employee Performance with Organizational Goals
  • Aligning Employee Performance with Organizational Goals
  • Aligning Employee Performance with Organizational
  • Aligning Employee Performance with Organizational Goals
  • Aligning Employee Performance
DESIGNED FOR:
  • Line-level HR professionals
  • People seeking to enter the HR field
  • Global professionals from for-profits, NGOs, and government organizations

HOW IT WORKS:
  • Course Length: 2 weeks
  • Effort: 3-4 hours per week
  • Duration: 4-5 months
  • Class Size: Under 35 Students
  • Format: Highly interactive
9 COURSES
  • Aligning Employee Performance with Organizational Goals
  • Aligning Performance with Organizational Goals
  • Aligning Employee with Organizational Goals
  • Performance with Organizational Goals
  • Aligning Employee Performance with Organizational Goals
  • Aligning Employee Performance with Organizational Goals
  • Aligning Employee Performance with Organizational
  • Aligning Employee Performance with Organizational Goals
  • Aligning Employee Performance
DESIGNED FOR:
  • Line-level HR professionals
  • People seeking to enter the HR field
  • Global professionals from for-profits, NGOs, and government organizations

HOW IT WORKS:
  • Course Length: 2 weeks
  • Effort: 3-4 hours per week
  • Duration: 4-5 months
  • Class Size: Under 35 Students
  • Format: Highly interactive
9 COURSES
  • Aligning Employee Performance with Organizational Goals
  • Aligning Performance with Organizational Goals
  • Aligning Employee with Organizational Goals
  • Performance with Organizational Goals
  • Aligning Employee Performance with Organizational Goals
  • Aligning Employee Performance with Organizational Goals
  • Aligning Employee Performance with Organizational
  • Aligning Employee Performance with Organizational Goals
  • Aligning Employee Performance
DESIGNED FOR:
  • Line-level HR professionals
  • People seeking to enter the HR field
  • Global professionals from for-profits, NGOs, and government organizations

HOW IT WORKS:
  • Course Length: 2 weeks
  • Effort: 3-4 hours per week
  • Duration: 4-5 months
  • Class Size: Under 35 Students
  • Format: Highly interactive
9 COURSES
  • Aligning Employee Performance with Organizational Goals
  • Aligning Performance with Organizational Goals
  • Aligning Employee with Organizational Goals
  • Performance with Organizational Goals
  • Aligning Employee Performance with Organizational Goals
  • Aligning Employee Performance with Organizational Goals
  • Aligning Employee Performance with Organizational
  • Aligning Employee Performance with Organizational Goals
  • Aligning Employee Performance
DESIGNED FOR:
  • Line-level HR professionals
  • People seeking to enter the HR field
  • Global professionals from for-profits, NGOs, and government organizations

HOW IT WORKS:
  • Course Length: 2 weeks
  • Effort: 3-4 hours per week
  • Duration: 4-5 months
  • Class Size: Under 35 Students
  • Format: Highly interactive

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