In a world where more and more activities are centered online, developing an effective digital marketing plan is a must for every organization. Learn how to assess customer needs and utilize social media, search engine marketing, display advertising, content marketing, email, and more to develop high-performing integrated marketing plans that deliver on key metrics.

4 COURSES
COURSE DESCRIPTION

Given all the players, platforms and opportunities associated with digital marketing, it can seem overwhelming. Don’t let that stop you.

This course provides a clear overview of the digital marketing world. Discover how players such as ad networks, demand-side platforms and data management platforms interact with advertisers, agencies and publishers. Then learn how to use time-proven frameworks to assess your customers’ needs and identify your primary marketing objectives. Once you’ve put that all together, you’ll learn how to  evaluate the performance of digital marketing campaigns. 

DESIGNED FOR:
  • Any marketing manager, product manager or entrepreneur looking to gain a basic understanding of digital marketing.  Anyone who is looking to move into digital marketing or wants to have general knowledge of the role digital marketing plays in an organization.  This program is also suited for individuals who are looking to improve their ability to converse with marketing team members.

HOW IT WORKS:
  • Course Length: 2 weeks
  • Effort: 3-5 hours per week
  • Duration: 2 weeks
  • Class Size: Under 35 students
  • Format: Online, Instructor-Led
COURSE DESCRIPTION

Using paid media, such as buying ad space on well-known websites, may be the fastest way to promote a product or service on digital platforms. In addition to display ads, paid media includes initiatives like search engine marketing, email marketing, video marketing, social media ads, and mobile ads. 

This course provides a tour of opportunities and strategies associated with these various paid media channels, and guides you in drafting a paid media marketing plan that addresses your own marketing objectives.  

DESIGNED FOR:
  • Any marketing manager, product manager or entrepreneur looking to gain a basic understanding of digital marketing.  Anyone who is looking to move into digital marketing or wants to have general knowledge of the role digital marketing plays in an organization.  This program is also suited for individuals who are looking to improve their ability to converse with marketing team members.

HOW IT WORKS:
  • Course Length: 2 weeks
  • Effort: 3-5 hours per week
  • Duration: 2 weeks
  • Class Size: Under 35 students
  • Format: Online, Instructor-Led
COURSE DESCRIPTION

Marketing within your own digital properties—such as your organization’s website, blog or social media pages—is an effective way to build deeper relationships with existing customers and attract the attention of new ones. 

This course covers the unique opportunities of “owned media” and how those differ from “paid media”. You will learn more about  content marketing, search engine optimization, social media “fan pages”, mobile apps, and virtual reality apps and assess the relevancy of owned media initiatives for your own marketing objectives. By the end of this course, you will have a plan outlining a strategy for your own potential use of these channels.

DESIGNED FOR:

Any marketing manager, product manager or entrepreneur looking to gain a basic understanding of digital marketing.  Anyone who is looking to move into digital marketing or wants to have general knowledge of the role digital marketing plays in an organization.  This program is also suited for individuals who are looking to improve their ability to converse with marketing team members.  


HOW IT WORKS:
  • Course Length: 2 weeks
  • Effort: 3-5 hours per week
  • Duration: 2 weeks
  • Class Size: Under 35 students
  • Format: Online, Instructor-Led
COURSE DESCRIPTION

Properly utilizing digital marketing allows you to promote your products and services while building customer relationships through “paid media” and “owned media” initiatives. So how do you put them together to create a comprehensive, effective marketing plan?  

This course will help you evaluate and combine your ideas to create a single, encompassing marketing plan.  This plan will include the priorities, resourcing and performance metrics appropriate for your organization. Once complete, you will be able to immediately put this plan in place to drive results. 

DESIGNED FOR:
  • Any marketing manager, product manager or entrepreneur looking to gain a basic understanding of digital marketing.  Anyone who is looking to move into digital marketing or wants to have general knowledge of the role digital marketing plays in an organization.  This program is also suited for individuals who are looking to improve their ability to converse with marketing team members.  

HOW IT WORKS:
  • Course Length: 2 weeks
  • Effort: 3-5 hours per week
  • Duration: 2 weeks
  • Class Size: Under 35 students
  • Format: Online, Instructor-Led
6 COURSES
  • Human Resources Leadership
  • Aligning HR Strategy with Organizational Strategy
  • Diversity and Inclusion in Practice
  • Getting Results through Talent Management
  • HR Analytics for Business Decisions
  • Strategic Engagement
DESIGNED FOR:
  • HR Managers
  • HR Directors / Supervisors

HOW IT WORKS:
  • Course Length: 2 weeks
  • Effort: 5-7 hours per week
  • Duration: 3 months
  • Class Size: Under 35 Students
  • Format: Highly interactive
9 COURSES
  • Aligning Employee Performance with Organizational Goals
  • Aligning Performance with Organizational Goals
  • Aligning Employee with Organizational Goals
  • Performance with Organizational Goals
  • Aligning Employee Performance with Organizational Goals
  • Aligning Employee Performance with Organizational Goals
  • Aligning Employee Performance with Organizational
  • Aligning Employee Performance with Organizational Goals
  • Aligning Employee Performance
DESIGNED FOR:
  • Line-level HR professionals
  • People seeking to enter the HR field
  • Global professionals from for-profits, NGOs, and government organizations

HOW IT WORKS:
  • Course Length: 2 weeks
  • Effort: 3-4 hours per week
  • Duration: 4-5 months
  • Class Size: Under 35 Students
  • Format: Highly interactive
9 COURSES
  • Aligning Employee Performance with Organizational Goals
  • Aligning Performance with Organizational Goals
  • Aligning Employee with Organizational Goals
  • Performance with Organizational Goals
  • Aligning Employee Performance with Organizational Goals
  • Aligning Employee Performance with Organizational Goals
  • Aligning Employee Performance with Organizational
  • Aligning Employee Performance with Organizational Goals
  • Aligning Employee Performance
DESIGNED FOR:
  • Line-level HR professionals
  • People seeking to enter the HR field
  • Global professionals from for-profits, NGOs, and government organizations

HOW IT WORKS:
  • Course Length: 2 weeks
  • Effort: 3-4 hours per week
  • Duration: 4-5 months
  • Class Size: Under 35 Students
  • Format: Highly interactive
9 COURSES
  • Aligning Employee Performance with Organizational Goals
  • Aligning Performance with Organizational Goals
  • Aligning Employee with Organizational Goals
  • Performance with Organizational Goals
  • Aligning Employee Performance with Organizational Goals
  • Aligning Employee Performance with Organizational Goals
  • Aligning Employee Performance with Organizational
  • Aligning Employee Performance with Organizational Goals
  • Aligning Employee Performance
DESIGNED FOR:
  • Line-level HR professionals
  • People seeking to enter the HR field
  • Global professionals from for-profits, NGOs, and government organizations

HOW IT WORKS:
  • Course Length: 2 weeks
  • Effort: 3-4 hours per week
  • Duration: 4-5 months
  • Class Size: Under 35 Students
  • Format: Highly interactive
9 COURSES
  • Aligning Employee Performance with Organizational Goals
  • Aligning Performance with Organizational Goals
  • Aligning Employee with Organizational Goals
  • Performance with Organizational Goals
  • Aligning Employee Performance with Organizational Goals
  • Aligning Employee Performance with Organizational Goals
  • Aligning Employee Performance with Organizational
  • Aligning Employee Performance with Organizational Goals
  • Aligning Employee Performance
DESIGNED FOR:
  • Line-level HR professionals
  • People seeking to enter the HR field
  • Global professionals from for-profits, NGOs, and government organizations

HOW IT WORKS:
  • Course Length: 2 weeks
  • Effort: 3-4 hours per week
  • Duration: 4-5 months
  • Class Size: Under 35 Students
  • Format: Highly interactive
9 COURSES
  • Aligning Employee Performance with Organizational Goals
  • Aligning Performance with Organizational Goals
  • Aligning Employee with Organizational Goals
  • Performance with Organizational Goals
  • Aligning Employee Performance with Organizational Goals
  • Aligning Employee Performance with Organizational Goals
  • Aligning Employee Performance with Organizational
  • Aligning Employee Performance with Organizational Goals
  • Aligning Employee Performance
DESIGNED FOR:
  • Line-level HR professionals
  • People seeking to enter the HR field
  • Global professionals from for-profits, NGOs, and government organizations

HOW IT WORKS:
  • Course Length: 2 weeks
  • Effort: 3-4 hours per week
  • Duration: 4-5 months
  • Class Size: Under 35 Students
  • Format: Highly interactive
9 COURSES
  • Aligning Employee Performance with Organizational Goals
  • Aligning Performance with Organizational Goals
  • Aligning Employee with Organizational Goals
  • Performance with Organizational Goals
  • Aligning Employee Performance with Organizational Goals
  • Aligning Employee Performance with Organizational Goals
  • Aligning Employee Performance with Organizational
  • Aligning Employee Performance with Organizational Goals
  • Aligning Employee Performance
DESIGNED FOR:
  • Line-level HR professionals
  • People seeking to enter the HR field
  • Global professionals from for-profits, NGOs, and government organizations

HOW IT WORKS:
  • Course Length: 2 weeks
  • Effort: 3-4 hours per week
  • Duration: 4-5 months
  • Class Size: Under 35 Students
  • Format: Highly interactive
9 COURSES
  • Aligning Employee Performance with Organizational Goals
  • Aligning Performance with Organizational Goals
  • Aligning Employee with Organizational Goals
  • Performance with Organizational Goals
  • Aligning Employee Performance with Organizational Goals
  • Aligning Employee Performance with Organizational Goals
  • Aligning Employee Performance with Organizational
  • Aligning Employee Performance with Organizational Goals
  • Aligning Employee Performance
DESIGNED FOR:
  • Line-level HR professionals
  • People seeking to enter the HR field
  • Global professionals from for-profits, NGOs, and government organizations

HOW IT WORKS:
  • Course Length: 2 weeks
  • Effort: 3-4 hours per week
  • Duration: 4-5 months
  • Class Size: Under 35 Students
  • Format: Highly interactive
9 COURSES
  • Aligning Employee Performance with Organizational Goals
  • Aligning Performance with Organizational Goals
  • Aligning Employee with Organizational Goals
  • Performance with Organizational Goals
  • Aligning Employee Performance with Organizational Goals
  • Aligning Employee Performance with Organizational Goals
  • Aligning Employee Performance with Organizational
  • Aligning Employee Performance with Organizational Goals
  • Aligning Employee Performance
DESIGNED FOR:
  • Line-level HR professionals
  • People seeking to enter the HR field
  • Global professionals from for-profits, NGOs, and government organizations

HOW IT WORKS:
  • Course Length: 2 weeks
  • Effort: 3-4 hours per week
  • Duration: 4-5 months
  • Class Size: Under 35 Students
  • Format: Highly interactive
9 COURSES
  • Aligning Employee Performance with Organizational Goals
  • Aligning Performance with Organizational Goals
  • Aligning Employee with Organizational Goals
  • Performance with Organizational Goals
  • Aligning Employee Performance with Organizational Goals
  • Aligning Employee Performance with Organizational Goals
  • Aligning Employee Performance with Organizational
  • Aligning Employee Performance with Organizational Goals
  • Aligning Employee Performance
DESIGNED FOR:
  • Line-level HR professionals
  • People seeking to enter the HR field
  • Global professionals from for-profits, NGOs, and government organizations

HOW IT WORKS:
  • Course Length: 2 weeks
  • Effort: 3-4 hours per week
  • Duration: 4-5 months
  • Class Size: Under 35 Students
  • Format: Highly interactive
9 COURSES
  • Aligning Employee Performance with Organizational Goals
  • Aligning Performance with Organizational Goals
  • Aligning Employee with Organizational Goals
  • Performance with Organizational Goals
  • Aligning Employee Performance with Organizational Goals
  • Aligning Employee Performance with Organizational Goals
  • Aligning Employee Performance with Organizational
  • Aligning Employee Performance with Organizational Goals
  • Aligning Employee Performance
DESIGNED FOR:
  • Line-level HR professionals
  • People seeking to enter the HR field
  • Global professionals from for-profits, NGOs, and government organizations

HOW IT WORKS:
  • Course Length: 2 weeks
  • Effort: 3-4 hours per week
  • Duration: 4-5 months
  • Class Size: Under 35 Students
  • Format: Highly interactive
9 COURSES
  • Aligning Employee Performance with Organizational Goals
  • Aligning Performance with Organizational Goals
  • Aligning Employee with Organizational Goals
  • Performance with Organizational Goals
  • Aligning Employee Performance with Organizational Goals
  • Aligning Employee Performance with Organizational Goals
  • Aligning Employee Performance with Organizational
  • Aligning Employee Performance with Organizational Goals
  • Aligning Employee Performance
DESIGNED FOR:
  • Line-level HR professionals
  • People seeking to enter the HR field
  • Global professionals from for-profits, NGOs, and government organizations

HOW IT WORKS:
  • Course Length: 2 weeks
  • Effort: 3-4 hours per week
  • Duration: 4-5 months
  • Class Size: Under 35 Students
  • Format: Highly interactive
9 COURSES
  • Aligning Employee Performance with Organizational Goals
  • Aligning Performance with Organizational Goals
  • Aligning Employee with Organizational Goals
  • Performance with Organizational Goals
  • Aligning Employee Performance with Organizational Goals
  • Aligning Employee Performance with Organizational Goals
  • Aligning Employee Performance with Organizational
  • Aligning Employee Performance with Organizational Goals
  • Aligning Employee Performance
DESIGNED FOR:
  • Line-level HR professionals
  • People seeking to enter the HR field
  • Global professionals from for-profits, NGOs, and government organizations

HOW IT WORKS:
  • Course Length: 2 weeks
  • Effort: 3-4 hours per week
  • Duration: 4-5 months
  • Class Size: Under 35 Students
  • Format: Highly interactive
9 COURSES
  • Aligning Employee Performance with Organizational Goals
  • Aligning Performance with Organizational Goals
  • Aligning Employee with Organizational Goals
  • Performance with Organizational Goals
  • Aligning Employee Performance with Organizational Goals
  • Aligning Employee Performance with Organizational Goals
  • Aligning Employee Performance with Organizational
  • Aligning Employee Performance with Organizational Goals
  • Aligning Employee Performance
DESIGNED FOR:
  • Line-level HR professionals
  • People seeking to enter the HR field
  • Global professionals from for-profits, NGOs, and government organizations

HOW IT WORKS:
  • Course Length: 2 weeks
  • Effort: 3-4 hours per week
  • Duration: 4-5 months
  • Class Size: Under 35 Students
  • Format: Highly interactive

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