A certificate in Marketing Strategy from Cornell University is ideal for professionals working with other marketing professionals, or those already in a marketing role who want to advance their career. The MBA-level content in this program provides a foundation in key marketing concepts and practice in applying these using today’s modern marketing toolkit.
The courses in this program will equip you to:
Evaluate the use of frameworks in formulating a solid market strategy and identify appropriate business applications of each.
Apply the concepts of segmentation, targeting, and positioning to a product or service.
Employ a strategic, proactive approach in pricing decisions.
Recognize opportunities for using marketing research to reach better managerial decisions, applying the six-stage Marketing Research Process to ensure the usefulness of the research data.
Examine the value that brands provide to both the firm and the consumer and evaluate how consumers’ knowledge of that brand affects their response to marketing activities.
Investigate marketing channels and learn how to leverage them to provide value to your company and benefits to your customers.
Enhance your organization’s engagement with customers and draw group business and increase your organization’s overall market share through social media marketing.
This certificate program will allow you to:
Earn an Ivy League credential: Gain recognition for your commitment to professional development.
Accelerate your career: Build a solid foundation in marketing strategy and research; branding; market segmentation, pricing, and positioning; distribution strategies; and new media tools.
Expand your network: Connect with global professionals for new insights and opportunities.
Start where you are: Apply your work experience to learning new skills, 100% online and on your terms.
Who should enroll in this certificate?
This certificate program is designed for professionals seeking to increase their marketing skill set and augment their existing knowledge with Ivy League marketing strategy to get ahead without pressing pause.