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Marketing Strategy Certificate

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Marketing Strategy Certificate

A certificate in Marketing Strategy from Cornell University is ideal for professionals working with other marketing professionals, or those already in a marketing role who want to advance their career. The MBA-level content in this program provides a foundation in key marketing concepts and practice in applying these using today’s modern marketing toolkit.

The courses in this program will equip you to:

  • Evaluate the use of frameworks in formulating a solid market strategy and identify appropriate business applications of each.
  • Apply the concepts of segmentation, targeting, and positioning to a product or service.
  • Employ a strategic, proactive approach in pricing decisions.
  • Recognize opportunities for using marketing research to reach better managerial decisions, applying the six-stage Marketing Research Process to ensure the usefulness of the research data.
  • Examine the value that brands provide to both the firm and the consumer and evaluate how consumers’ knowledge of that brand affects their response to marketing activities.
  • Investigate marketing channels and learn how to leverage them to provide value to your company and benefits to your customers.
  • Enhance your organization’s engagement with customers and draw group business and increase your organization’s overall market share through social media marketing.

This certificate program will allow you to:

  • Earn an Ivy League credential: Gain recognition for your commitment to professional development.
  • Accelerate your career: Build a solid foundation in marketing strategy and research; branding; market segmentation, pricing, and positioning; distribution strategies; and new media tools.
  • Expand your network: Connect with global professionals for new insights and opportunities.
  • Start where you are: Apply your work experience to learning new skills, 100% online and on your terms.

Who should enroll in this certificate?

  • This certificate program is designed for professionals seeking to increase their marketing skill set and augment their existing knowledge with Ivy League marketing strategy to get ahead without pressing pause.