Gain MBA-level strategic marketing training, make better business decisions, and set strategic direction for your company, unit, department, or product line. Learn to drive results through market research, brand communication, new channel distribution and more, positioning marketing as a key driver for overall business strategy.
The courses in this program will equip you to:
Identify the components of a well-defined marketing strategy and how it might influence overall business strategy.
Apply the concepts of segmentation, targeting, and positioning to a product or service.
Perform a market analysis and learn to apply the six stages of research to a marketing initiative.
Create and communicate the value of your brand.
Improve new product diffusion and develop strategies to increase product adoption and sales.
Identify new marketing channels and learn how to communicate value to potential consumers.
This certificate program will allow you to:
Earn an Ivy League credential: Gain recognition for your commitment to professional development.
Accelerate your career: Build a solid foundation in marketing strategy and research; branding; market segmentation, pricing, and positioning; distribution strategies; and new media tools.
Expand your network: Connect with global professionals for new insights and opportunities.
Start where you are: Apply your work experience to learning new skills, 100% online and on your terms.
Who should enroll in this certificate?
This certificate program is designed for professionals seeking to increase their marketing skill set, project and product managers, anyone responsible for producing or executing a marketing plan, and non-marketing professionals or business leaders looking to develop marketing strategy.