In this course you will evolve a first design, called design zero, for your problem. Your design zero builds on all the prior work, including your capabilities diagrams and the brainstorming sessions you recently completed. You will create visualizations of your personas in action called persona concept sketches. You will use other modified systems engineering tools to document your product features.
From this point, you will create rough prototypes and role play as end users who are working with these prototypes. From this process you will learn about your product’s strengths and shortcomings.
The courses Identifying and Framing a Challenge, Gathering User Emotions, Crafting User Narratives, and Generating User-Centered Solutions are required to be completed prior to starting this course.
WHAT YOU'LL LEARN
Create a rough prototype
Use the prototype to capture a record of bodystorming
Refine the prototype by documenting with tools
Iterate through additional rounds of bodystorming to establish design zero
Sirietta Simoncini holds a Master of Architecture degree from the University Institute of Architecture of Venice (Italy) and worked for several years as chief architect of a city in the north of Italy. She is the co-founder of InTAdesign, an architectural firm active in both Italy and the U.S., and in addition to practicing architecture she has worked as an art and film curator for many cultural institutions.
Sirietta has taught as a design thinking coach at the Stanford d.school and has facilitated workshops at McGill and Yale Universities and with organizations such as jetBlue, Target, and the World Bank. She currently teaches the art of innovation in the Systems Engineering program at Cornell. In her classes, graduate students from different Cornell colleges, institutes, and schools come together to design and build solutions for complex challenges with actual sponsors.
She believes in cross collaboration, a hands-on approach, and the importance of fostering T-shaped skills. She also believes in fieldwork, since the inspiration for innovation comes from observing and interacting with real people in their context.