The control and management of hotel real estate is a complex process with a wide variety of options for both hotel owners and companies. Determining who manages the hotel on a day-to-day basis and whether or not the hotel should affiliate with a brand can make or break your property. Based on his many years of academic and real-world experience, Professor deRoos provides you with the tools and knowledge you need to navigate the options and make sound decisions for your hotel investment.
In this course, you will examine the most prevalent ownership structures in the industry and determine how these structures impact costs, benefits, and risk for both the owner and the hotel company. To evaluate decisions about affiliating with a brand, you will use an Excel-based tool to calculate the costs and benefits of converting an independent hotel to a franchise. Finally, you will examine the most commonly used control mechanism in the industry, the Hotel Management Agreement.
The course Financial Analysis of Hotel Investments is required to be completed prior to starting this course.
WHAT YOU'LL LEARN
List factors that influence decisions about who controls the daily operations of hotels and explain why these factors are influential
Examine the key attributes of contemporary hotel leases and their applicability in different international settings
Evaluate the financial costs and benefits of a proposed franchise agreement
Evaluate letters of intent for new management agreements
Analyze management agreements from the perspectives of owners and operators
Professor, The Hotel School, Cornell SC Johnson College of Business
Jan A. deRoos is the HVS Professor of Hotel Finance and Real Estate at the Cornell SC Johnson College of Business. He has devoted his career to teaching and research related to hospitality real estate, with a focus on the valuation, financing, development, and control of lodging, timeshare, and restaurant assets.
DeRoos has developed two online executive education programs for real estate professionals; one with a broad real estate industry perspective and a second that focuses on lodging. He co-developed a free web-based tool, the Hotel Valuation Software, with Stephen Rushmore of HVS International. His book on hotel management agreements, co-authored with the late James Eyster, is the seminal academic publication on the topic.
Prior to joining Cornell, deRoos worked extensively in the hotel industry as a construction and engineering manager.
Managers and professionals with financial or operational responsibility of hotel real estate, investments, financing, or asset management including asset managers and portfolio managers. Professionals working for or aspiring to work for real estate funds, REITs, real estate developers, real estate advisory firms, and others affiliated with the creation and use of real estate as a financial asset, focused on hotel real estate investment projects.
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