Choose from 7 Certificate Programs

6  COURSES

  • Brand Purpose
  • Brand Strategy
  • Brand Positioning
  • Brand Planning
  • Brand Activation
  • Brand Measurement

DESIGNED FOR:

  • Marketers
  • Brand managers
  • PR professionals
  • Communications professionals
  • Business leaders and executives
  • Entrepreneurs

HOW IT WORKS:

  •   Course Length:
    2 weeks
  •   Duration:
    3 months
  •   Class Size:
    Under 35 students
  •   Effort:
    3-5 hours per week
  •   Format:
    100% online
  •   Model:
    Instructor-led

4  COURSES

Core Courses:
  • Communication Planning for Change
  • Crisis Communication Planning
Elective Courses (Choose 2 from the list below):
  • Navigating Power Relationships
  • Leading Strategic Change Initiatives
  • Problem-Solving Using Evidence and Critical Thinking
  • Making a Convincing Case for Your Solution
  • Planning and Delivering Effective Presentations

DESIGNED FOR:

  • Public Relations Professionals
  • Communications Professionals
  • Marketers
  • Executives
  • Mid-Level Managers
  • HR Leaders

HOW IT WORKS:

  •   Course Length:
    2 weeks
  •   Duration:
    2 months
  •   Class Size:
    Under 35 students
  •   Effort:
    3-5 hours per week
  •   Format:
    100% online
  •   Model:
    Instructor-led

4  COURSES

  • Understanding the Digital Marketing Landscape and the Customer Funnel
  • Assessing Opportunities in Paid Digital Media
  • Assessing Opportunities in Owned Digital Media
  • Implementing an Integrated Digital Marketing Plan

DESIGNED FOR:

  • Marketing managers
  • Product managers
  • Entrepreneurs
  • Any professional looking to move into digital marketing or improve their ability to converse with marketing team members

HOW IT WORKS:

  •   Course Length:
    2 weeks
  •   Duration:
    2 months
  •   Class Size:
    Under 35 students
  •   Effort:
    3-5 hours per week
  •   Format:
    100% online
  •   Model:
    Instructor-led

7  COURSES

  • Photography Fundamentals
  • Camera Selection and Mechanics
  • Digital Asset Management
  • Lighting
  • Style and Expression Through Photography
  • Building a Photography Portfolio
  • Professional Photography

DESIGNED FOR:

  • Current and aspiring professional photographers
  • Artists
  • Amateur photographers and hobbyists
  • Marketers involved in social media, creative, or brand
  • Small business owners who need to photograph their products or services

HOW IT WORKS:

  •   Course Length:
    2 weeks
  •   Duration:
    4 months
  •   Class Size:
    Under 35 students
  •   Format:
    100% online
  •   Model:
    Instructor-led

16  COURSES

  • Understanding the Digital Marketing Landscape and the Customer Funnel
  • Assessing Opportunities in Paid Digital Media
  • Assessing Opportunities in Owned Digital Media
  • Implementing an Integrated Digital Marketing Plan
  • Measuring Customer Preferences
  • Analyzing Segmentation and Targeting
  • Using Data for Positioning Brands
  • Predicting and Managing Customers' Lifetime Value
  • Market Response Modeling
  • Optimizing Digital Advertising with Analytics
  • Essentials of Marketing Strategy
  • Applied Marketing Strategy and Decision-Making Tools
  • Marketing Research and Analysis
  • Creating and Communicating the Value of Your Brand
  • Introducing New Products: Successes and Failures
  • Distribution Strategy and International Marketing
  • Services Marketing Planning and Management
  • Evaluating Business and Customer Factors Affecting Marketing Decisions for Services
  • Building a Resilient Services Marketing Information System
  • Developing a Service Strategy and Managing the Brand
  • Managing Service Demand through Pricing and Distribution Strategies
  • Developing an Integrated Marketing Communications Strategy for Services

DESIGNED FOR:

  • Marketing and sales professionals
  • Project and product management professionals
  • Entrepreneurs looking to gain a deeper understanding of marketing
  • Business leaders who work with marketing teams to develop marketing strategy

HOW IT WORKS:

  •   Course Length:
    2 weeks
  •   Duration:
    8 months
  •   Class Size:
    Under 35 students
  •   Effort:
    3-5 hours per week
  •   Format:
    100% online
  •   Model:
    Instructor-led

6  COURSES

  • Measuring Customer Preferences
  • Analyzing Segmentation and Targeting
  • Using Data for Positioning Brands
  • Predicting and Managing Customers' Lifetime Value
  • Market Response Modeling
  • Optimizing Digital Advertising with Analytics

DESIGNED FOR:

  • Marketing managers
  • Product managers
  • Analysts

HOW IT WORKS:

  •   Course Length:
    2 weeks
  •   Duration:
    3 months
  •   Class Size:
    Under 35 students
  •   Effort:
    3-5 hours per week
  •   Format:
    100% online
  •   Model:
    Instructor-led

6  COURSES

  • Essentials of Marketing Strategy
  • Applied Marketing Strategy and Decision-Making Tools
  • Marketing Research and Analysis
  • Creating and Communicating the Value of Your Brand
  • Introducing New Products: Successes and Failures
  • Distribution Strategy and International Marketing

DESIGNED FOR:

  • Marketing managers
  • Project and product managers
  • Anyone responsible for producing or executing a marketing plan
  • Non-marketing professionals and business leaders looking to develop marketing strategy

HOW IT WORKS:

  •   Course Length:
    2 weeks
  •   Duration:
    3 months
  •   Class Size:
    Under 35 students
  •   Effort:
    3-5 hours per week
  •   Format:
    100% online
  •   Model:
    Instructor-led
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