- Essentials of Marketing Strategy CourseApplied Marketing Strategy and Decision-Making Tools CourseMarketing Research and Analysis CourseCreating and Communicating the Value of Your Brand CourseIntroducing New Products: Successes and Failures CourseDistribution Strategy and International Marketing Course
- Communication Planning for Change CourseCrisis Communication Planning CourseNavigating Power Relationships Course*Leading Strategic Change Initiatives Course*Problem-Solving Using Evidence and Critical Thinking Course*Making a Convincing Case for Your Solution Course*Planning and Delivering Effective Presentations Course*
- Services Marketing Planning and Management CourseEvaluating Business and Customer Factors Affecting Marketing Decisions for Services CourseBuilding a Resilient Services Marketing Information System CourseDeveloping a Service Strategy and Managing the Brand CourseManaging Service Demand through Pricing and Distribution Strategies CourseDeveloping an Integrated Marketing Communications Strategy for Services Course
- Understanding the Digital Marketing Landscape and the Customer Funnel CourseAssessing Opportunities in Paid Digital Media CourseAssessing Opportunities in Owned Digital Media CourseImplementing an Integrated Digital Marketing Plan CourseMeasuring Customer Preferences CourseAnalyzing Segmentation and Targeting CourseUsing Data for Positioning Brands CoursePredicting and Managing Customers' Lifetime Value CourseMarket Response Modeling CourseOptimizing Digital Advertising with Analytics CourseEssentials of Marketing Strategy Course*Applied Marketing Strategy and Decision-Making Tools Course*Marketing Research and Analysis Course*Creating and Communicating the Value of Your Brand Course*Introducing New Products: Successes and Failures Course*Distribution Strategy and International Marketing Course*Services Marketing Planning and Management Course*Evaluating Business and Customer Factors Affecting Marketing Decisions for Services Course*Building a Resilient Services Marketing Information System Course*Developing a Service Strategy and Managing the Brand Course*Managing Service Demand through Pricing and Distribution Strategies Course*Developing an Integrated Marketing Communications Strategy for Services Course*
- Services Marketing Planning and Management CoursePricing Strategy and Distribution Channels in Hotel Revenue Management CourseSearch Engines and Online Selling: Stimulating Incremental Demand CourseMarketing the Hospitality Brand Through Digital Media CourseImplementing Brand Strategy Through Digital Media Course
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